5 Things I Do EVERY Month to Keep My Website + Online Presence Fresh (and Bringing in Clients!)
Okay let’s talk: It’s starting to feel like spring here in Vancouver and that means it’s time for one of my fave rituals - spring cleaning my condo AND my biz’s digital life.
But to be perfectly honest: I actually do this every single month.
Why do I do this you might ask?
Because gone are the days of “build a website and forget about it.”
That worked in 2007. Now? My website and socials are living, breathing brand extensions of ME.
And if they’re just chilling out in the interwebs collecting dust doing nothin’, guess what?
My dream clients would be sliding into someone else’s DMs. 😬
So whether you’re in a season of growth or still figuring it all out (hi, I’ve been there and I wish I had this info back then) this monthly online presence refresh will help you:
Stay visible
Attract aligned, dreamy ideal clients
And actually feel good about showing up online
Let’s get into it.
1. I Audit My Website (Because I don’t know what I don’t know)
Why I do it: My site is basically my business HQ. It's where people land when they Google things like “Vancouver SEO consultant” (hi 👋), and it’s where my free website audit magnet does all the work for me.
What I do:
Re-read my homepage with fresh eyes (like I’m a random person who found me mid-scroll while perusing the internet)
Ditch any outdated freebies, services, or awkward wording
Make sure my CTAs still make sense and actually lead somewhere
Add new testimonials or visuals if things are feeling stale
Why it works like a hot damn: It keeps my messaging sharp, my site aligned with what I actually offer now and it gives my best friend Google that sweet, sweet signal that I’m active, relevant and ready to do business.
SEO and client vibes? Yep, yep. If you’d like a free audit from yours truly pop on over and grab one
2. I Update My Google Business Profile (It’s Totally Free Real Estate, Friends)
Why I do it: The awesome Google Business Profile is seriously the most slept-on free marketing tool ever. Almost half of small biz owners ignore it. HALF! This is just wild to me.
Meanwhile, this little profile has gotten me DMs, discovery calls and email subscribers with almost zero effort. All I had to do was go and claim it. You can do this too.
Each month I:
Add a new photo, offer, or quick tip
Check that my hours, contact info, and links haven’t mysteriously vanished
Refresh my biz description so it matches my current services (no 2022 vibes allowed)
Why it works like a hot damn: This helps me show up in local search, builds trust and tells Google, “Hey, I’m still alive and would love business.”
Low effort, high reward. 10/10 recommend.
3. I Peek at Google Analytics + Search Console (Because Feelings Lie, Data Doesn’t)
Why I do it: Once upon a time, I created content based on vibes alone. Sometimes it hit. Most of the time, it was a “why did no one read this except me 5 times?” situation.
Now? I let the data lead. The emotions and feelings come afterwards.
What I check:
Which pages are getting traffic (aka what's working! This might surprise you)
Bounce rate and time on site (Are they into it or leaving quicker than Taylor Swift at a Trump rally?)
Which keywords people are using to find me
Top blog posts or landing pages that are secretly carrying the team (this has surprised me!)
Why it works like a hot damn: Instead of guessing, I know exactly what content to create, tweak or trash. Strategy > spinning your wheels. No need to rack your mind when the data is free and available.
4. I Refresh My Social Media Bios + Links (Because First Impressions Matter, Babe)
Why I do it: People are checking my socials out and it is often someone’s first stop after they hear about me. If my bio is confusing or my link goes to a “page not found,” they’re out faster than you can say “algorithm.”
Here’s my monthly checklist:
Update my IG + LinkedIn bios (I like to make ‘em punchy + clear)
Make sure my link in bio actually leads to something valuable
Remove expired promos or broken links (RIP last month’s freebie)
Refresh my highlight covers or pinned posts if needed
Why it works like a hot damn: It’s important that my bio is very clear about exactly who I help, how I help them and what to do next. Like mine? It includes “SEO & Website Consultant for Women Entrepreneurs” right in the name field - so I pop up in searches for someone looking for this service in my local area.
5. I Create 2–3 Pieces of Strategic Content (AKA Content That Actually Does Something)
Why I do it: Look, I’m not here to post just for the algorithm gods. Admittedly, I have done this in the past and it can be UTTERLY exhausting. Every piece of content I make has a purpose: to build trust, bring in leads, or connect with my people. That’s it.
Each month, I:
Write 2–3 SEO-packed blog posts that speak to women-led businesses
Create a few Instagram posts or Reels tied to whatever I’m offering and what is relatable.
Draft one juicy email newsletter that actually delivers value
Repurpose older content that still slaps (because reuse is genius)
Why it works like a hot damn: Consistent content builds your authority, keeps your audience warm and feeds the SEO machine. Plus, seeing your stuff resonate online? Major confidence boost.
Why I Rinse + Repeat Every Month
Because consistency frickin’ works. It works for eating healthy, it works for exercise and of course it works for your business.
Doing these 5 things monthly helps me:
Show up online like I mean it
Stay visible to my dream clients
Keep my digital house clean, cozy and conversion-ready
Make sure all parts of my brand are aligned with my energy + goals
And guess what? It takes less than 5 hours. I pour myself a hot delicious coffee, blast some Taylor Swift and make it my little CEO date.
This is not about perfection. It’s about being present and intentional with your business.
Your Monthly Online Presence Refresh Checklist:
✅ Audit your website (homepage, offers, CTAs)
✅ Update your Google Business Profile
✅ Check Google Analytics + Search Console
✅ Refresh social bios + test your links
✅ Create 2–3 pieces of content that actually matter
Wanna Try It?
Pick your fave day (mine’s Mondays - I know I’m weird like that), set the mood and tackle something on the list.
I promise it’ll help you build momentum and feel more in control of your business.
Need a hand?
If you’re ready to:
Get your site working FOR you
Create a content plan that makes sense
Or stop screaming into the Instagram void
👋 I’m your gal. This is what I do every dang day for women entrepreneurs who want a digital presence that works for them.
Check out my marketing packages or e-mail me and we can create a customized one JUST for you.
talk soon