The 3 Marketing Tools I Swear By to Grow My Business (+ 1 Bonus Tool I Am In Love With)
When I first started my business, I knew I had a great idea, a ton of passion and a desire to learn.
But when it came to marketing? Let’s just say I was throwing spaghetti at the wall and hoping something would stick. 🙃
The truth is, my business is SEO and websites now and social media marketing is only a small portion of it.
I spent hours creating social media posts, tweaking my website and guessing what would work… but I wasn’t seeing real growth.
I feel like literally everyone has been here before. It feels like you don’t know WTF you’re doing (cuz you don’t!) BUT that’s ok.
Every single business owner starts here.
That’s when I realized: Marketing isn’t about doing more - it’s about using the right tools to do things smarter.
These three must-have marketing tools helped me soooo much and much to my surprise, everything started to change.
I was getting more website visitors, more leads, and more sales—without working 24/7.
And because I love making your life easier, I’m throwing in a bonus tool that helps me stay on top of social media without losing my sanity. 😉
Ok here we go…..
1️⃣ A Website – Your 24/7 Salesperson 🌐
At first, I thought, Do I really need a website? Can’t I just run my business on social media?
The answer: A 1 billion times YES, you absolutely need a website. Here’s why:
Why Your Website is Non-Negotiable
✅ You own it. Social media platforms can change their rules (or disappear). Your website is YOURS.
✅ It builds trust. A legit business needs a website. Period. People Google you before they buy!
✅ It converts visitors into customers. With the right setup, your site guides people to take action—whether that’s booking a call, buying a product, or signing up for emails.
✅ Google loves it. If you optimize your website right (hello, SEO!), you can show up on Google searches and get FREE traffic.
What Your Website Needs to Work for You
🔹 A clear message (What do you do? Who do you help?)
🔹 A way to contact you (Make it easy!)
🔹 A strong call to action (Book Now, Buy Now, Let’s Chat—whatever fits your biz!)
🔹 SEO keywords (What are people typing to find what you are offering?)
🔹 A mobile-friendly design (60% of people browse on their phones!)
Best Website Platforms for Beginners
💻 Wix – Easy drag-and-drop builder
💻 Squarespace – Sleek designs & user-friendly
💻 Shopify – Best for selling products online
💻 WordPress – Best for SEO & growth (but not my favourite, a little advanced for newbies)
My TIP: Don’t stress about making it perfect! Start with a simple one-page site and add more as you grow. Keep it simple SIMPLE SIMPLE.
2️⃣ Google Business Profile – Your Free Ticket to More Customers 📍
I used to think I was gonna have to pay Google for ads and it seemed complicated and expensive… until I found out about Google Business Profile (GBP). And guess what? It’s 100% FREE.
Why This is a Must-Have
When someone searches for a business like yours, Google pulls info from GBP. That’s why when you type “best coffee shop near me,” you see a list of places with reviews, photos, and directions.
That could be YOUR business! 🤯
What GBP Does for You
✅ Puts your business on Google search & maps
✅ Lets customers call or visit your website with one click
✅ Shows off reviews & builds trust
✅ Increases your chances of getting found—especially if you have a local biz
How to Set Up & Optimize Your GBP
1️⃣ Go to Google Business Profile and claim your business
2️⃣ Fill out EVERYTHING (Name, location, contact info, website, services, etc.)
3️⃣ Add high-quality photos (Businesses with photos get 42% more requests for directions!)
4️⃣ Ask happy customers to leave reviews (The more 5-star reviews you have, the higher you rank!)
5️⃣ Post updates (Yes, Google likes fresh content too!)
My TIP: Check your GBP Insights to see how people are finding you and what they’re searching for!
3️⃣ Google Analytics – Your Marketing Cheat Sheet 📊
Ever feel like you’re just guessing what’s working in your marketing? That was me—until I learned about Google Analytics.
What It Tells You (For FREE!)
📌 Who’s visiting your website (age, location, interests)
📌 How they found you (Google search, Instagram, Facebook, etc.)
📌 What they do on your site (Which pages they visit, what they click on)
📌 What’s converting (Are people buying, signing up, or bouncing?)
How to Set It Up in 5 Minutes
1️⃣ Go to Google Analytics and create an account
2️⃣ Connect it to your website (Wix, Shopify, WordPress, etc.)
3️⃣ Check your dashboard to see how visitors interact with your site
My TIP: Use UTM tracking links for your Instagram and email campaigns to see which ones actually bring traffic!
MY FAVOURITE BONUS TOOL: ChatGPT – A Personal Marketing Assistant 🤖
Okay, honestly, the time you will save adopting ChatGPT as your assistant will blow your mind.
Marketing and running a business is super overwhelming. Writing blog posts, creating social media captions, brainstorming content… it takes so much time.
Who’s gonna save your life?: ChatGPT. 🙌
How I Use ChatGPT for Marketing
✔ Write website copy (So I don’t stare at a blank screen for hours)
✔ Create social media captions (Just give it a topic, and BOOM—instant post ideas)
✔ Generate email templates (Because writing emails is hard sometimes)
✔ Brainstorm blog post topics (Never run out of ideas again!)
How to Get Started
1️⃣ Go to ChatGPT and create a free account
2️⃣ Type in a prompt like: “Write me a fun Instagram caption about self-care for entrepreneurs.”
3️⃣ Let it do the heavy lifting for you!
My TIP: ChatGPT is a great starting point, but NEVER COPY & PASTE! And please add your personality to make your content feel authentic and YOU.
My Last 2 Cents: Smart Marketing = Less Stress, More Success
If you’re feeling stuck or overwhelmed with marketing, don’t worry—you don’t have to do it all manually. These three must-have tools (plus ChatGPT!) will help you:
✔ Get found on Google
✔ Attract more customers
✔ Track what’s working
✔ Save time & energy
Your Next Steps:
✅ Set up Google Business Profile (it’s FREE!)
✅ Make sure your website is simple & clear
✅ Install Google Analytics to track your success
✅ Try ChatGPT for faster content creation
📢 Which tool are you setting up first?
talk soon!